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Creativity, Inspiration, and What Works on TikTok

The best source of inspiration is TikTok itself, watching your FYP and looking out for “what made you watch that video to the end” is.

Authenticity is important. Don’t force a personality or your audience will see right through it.

The first 3 seconds of your video is the most important and you need to be able to hook someone in within that time or they’ll scroll to the next video.

3 most important questions to ask yourself when creating a video:

Filming and Editing

Video quality is becoming increasingly important. The easiest way to make a video look high quality is lighting. Invest in a ring light. You want whatever light you’re using (preferably natural light) to be shining directly in front of you and not behind you.

Almost all big TikTokers use their smartphone which means it’s a very low barrier of entry to get started.

Editing is a massive factor in determining your success on tiktok and depending on your niche it can be the most time consuming. A lot of videos are edited directly in the TikTok app. If you would like to keep original clips outside of TikTok and not be bound to the apps features, you can edit through Inshot. This also gives you the ability to repost your videos on other platforms without the watermark.

TikTok Features/Etiquette

The most important thing is brand consistency, you want to think about where you’re going to be driving traffic and which other platforms you’re going to try to grow from TikTok. You do this by linking other accounts in your TikTok bio and making sure your username and profile photo are very similar if not identical.

The key to growth is not to make content for your followers, but for the people who haven’t followed you yet.

Don’t use swear words. It’s a sensitive platform so air on the side of caution.

The best strategy is sticking only to positivity and don’t engage with negative people or comments. You want to set yourself up as brand friendly to easily monetize down the road.

The Algorithm

It’s based on a lottery system, so there’s an element of randomness. You can’t just assume that any great video will go viral. The best thing you can do is posting quality content as frequently as possible.

You can also increase your discoverability by posting at consistent times and using trending hashtags (and of course sounds) on your videos.

... as well as FOUR more sections that will be cover IN DEPTH during our workshop